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The Next Normal: Staying Connected in the Post-Pandemic Workplace

Since the pandemic, remote working has become the new norm, and as a result, video conferencing has rapidly become a business-critical tool. In March 2020 alone, total video calls in Microsoft Teams grew by over 1,000%i, while Zoom customer numbers increased by 354% YoYii

This shift in the way we communicate has pushed organizations into embracing a video-first culture, along with entirely new ways of working. For IT leaders, this means supporting the business by enabling remote teamwork while discovering the best technology that boosts productivity and collaboration – and keeping employees safe. But before any planning begins, let’s first understand what approach your business will take when transitioning to the next normal.


The next normal strategies will vary from business to business. Some will plan for the majority of employees returning to the office, others will keep staff working remotely, and some will choose a hybrid approach of the two. Whichever route your business takes, it's imperative to prioritize employee wellbeing, share work best practices, and ensure the organization has the tools it needs to stay connected. For example, businesses planning for continued work from home face the challenge of keeping employees focused and engaged, despite background noise and disturbances. While companies plan for the return to the office have the task of equipping meeting rooms with tools to help employees stay productive while maintaining health and hygiene standards. Once the approach is defined, your next job is to support your organization’s plan to transition. 


Although communication, collaboration, and customer service delivery must remain consistent, how you help facilitate this through technology will change. Consider what’s working and what therefore stays the same, but also what needs to change. For example, over a third of Logitech’s customers say they’ll need more video-enabled rooms in the office to support the increase in remote employee collaborationiii. Regardless of meeting room size, equipping these spaces with video capabilities gives employees more flexibility to maintain connectivity and work as a team.


One of your biggest challenges over the next 12 months and beyond will be transforming the way employees work together in the office. Large meeting spaces may be a thing of the past, as smaller rooms will take over with a focus on the new health and social distancing requirements. From meeting room set-up to remote working tools to hot-desk policies, these are the right solutions needed to adapt and drive collaboration safely.


Your business must evolve to keep up with the rapidly advancing customer demands for a safe and collaborative environment within an increasingly competitive market. This requires you to embrace new technology that supports new ways of working and engaging customers. Room analytics, for example, uses machine learning to alert IT when people are too close together. While touch-free conferencing enables people to walk into a meeting room and start a conference with colleagues or customers, with just their voice.

“These times we’re living in, are as exciting as they are challenging. Already we’re seeing the market adapting, and technology that once sounded futuristic could very soon become an everyday gadget.”John Tracey, Head of Sales Enablement – Video Collaboration, Logitech 

Regardless of how you transition to the next normal, there is a huge opportunity to embrace a video-first culture and help maintain new, safe, and productive ways of working. In doing so, you can ensure employees feel connected and equipped to deliver standout customer service: one that is personalized, authentic, and human.

Discover more about planning your transition strategy, get top tips on how to support the various return to work scenarios, and find out about emerging tech trends in our latest eBook. Or download the Playbook for real-life transition success stories, insights, and a guide to assist you in preparing for your next normal.



Avidex delivers innovative AV solutions that enable organizations and enterprises to collaborate, create, and share ideas through state-of-the-art audiovisual and unified communication technologies. Avidex specializes in creating an unparalleled client experience in the use of collaborative audiovisual solutions as a national pro-AV integrator providing design, build, and service excellence.



iMicrosoft blog - Remote work trend report: meetings
iiDigital Trends - Look at what the coronavirus pandemic did to Zoom’s bottom line:
iiiLogitech Next Normal Customer Survey

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