Creating an Immersive Experience Center with Captivating Audiovisual Technologies

Executing the multi-display canvas required Avidex’s project management team to maintain constant communication during construction. This involved coordination not only with engineering and technology manufacturers but also with the building’s HVAC, electrical, and other contractors.

“Every pixel had to be accounted for to ensure alignment, so it was imperative the projectors were installed in very specific locations — even a couple of inches could throw off the entire image. There was a high level of coordination during the construction process to ensure there weren’t any obstructions during the final install.”
— Mike Simoni, Senior Project Manager, Avidex

Once the room was constructed, Avidex’s engineering team went to work defining the pixel pitch and projection mapping, requiring significant onsite engineering and testing. They used a single projector in a mockup to confirm the overlap and calculations before securely installing all five projectors.

In addition to the canvas wall, a 1.5 pixel pitch 260" diagonal Samsung video wall on the opposite wall is used primarily for presentations. Audio is delivered by Community Professional ceiling speakers and subwoofers painted to blend in with the ceiling.

The Outcome

What was once only a concept is now a reality. The Experience Center offers an immersive multi-sensory experience, engaging users with a digital canvas and multiple video walls that can be used together or separately. Avidex brought its years of engineering and project management expertise to the project, realizing the meticulous integration of projectors, video walls, video processors, and ceiling speakers.

“This is a great example of how wild organizations can get when they want technology to be a major feature of a space. It showcases the trending DXD architectural style that puts media graphics and technology at the forefront of the environment.”
— David Moyse, Engineer, Avidex