- Project Profile -
Creating An Updated Fan Experience
OAKLAND A'S UPDATED FAN EXPERIENCE
Two areas of the Major League Baseball's Oakland Coliseum were targeted to elevate the stadium experience for fans and better support an innovative subscription model for ticketholders.
Major League Baseball's Oakland Athletics have a rich history at the Oakland Coliseum, playing baseball there since 1968. While the A's organization has been public about their ongoing search for a new stadium, they are actively working to enrich the fan experience in their current home. Two areas of Oakland Coliseum were targeted to elevate the stadium experience for fans and better support an innovative subscription model for ticketholders. Avidex designed and installed the audiovisual systems in these areas, offering fans of all ages a unique and exciting experience. "The Treehouse and The Stomping Ground are incredible additions to the fan experience," said David Rinetti, Vice President of Stadium Operations for the Oakland A's. "The two areas were ways to take a very old facility and make it better for fans and families. We wanted to create unique fan gatherings that no other ballpark has."
The Treehouse, a fun and memorable place for fans to relax and connect, is a 10,000 square foot urban treehouse inspired space with unique interior and exterior bar and lounge areas for fans to enjoy.
The audiovisual showpiece of the space is a dynamic, large-scale video wall, consisting of eight 55 inch Samsung displays in a 2x4 arrangement. Utilizing the internal capabilities of these professional-grade displays, operators can select from a variety of configurations from the Extron control system. Eight Individual images can be viewed on the eight individual displays, two large images side-by-side, or any combination of these for a truly custom viewing experience. The content fed to the displays includes live feeds from the broadcast booth, MATV, and local inputs. Two surface-mounted Extron speakers above the video wall create an impactful audio experience, complete with a power amplifier and professional DSP audio processor. Stadium staff are in complete control with the user-friendly touch panel control system, allowing them to play any of the available audio over the loudspeakers or select/change the video content.
The A's wanted to make the ballpark a social destination for people to enjoy the game in new and exciting ways. Not only does this unique experience at the Coliseum bring Bay Area sports fans to live baseball games, It also capitalizes other local teams playing basketball and football games on the videowall during the season overlap.
"I could not imagine a better sports bar in California on the nights the A's and the Warrior games were happening. It is an electric experience,"
David Rinetti | Vice President of Stadium Operations, Oakland A's
Driven by the incredible success of the Treehouse, The Stomping Ground was unveiled in 2019. The A's Stomping Ground is a fun and unique entertainment area for families with kids like nothing else in baseball. Children can play without sacrificing views of the field for the adults. The interior space features an impactful video wall for an interactive and digital experience. The Stomping Ground audiovisual technology mirrors the Treehouse to provide a similarly exceptional fan experience while standardizing the control and maintenance aspects for staff.
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