General Manager, Northern California

Mark Willison

Mark Willison directs Avidex’s Northern California operations as General Manager, overseeing regional strategy, client relationships, and operational performance. He brings more than two decades of leadership in audiovisual integration, broadcast production, and technology manufacturing, with experience spanning key account management, sales leadership, and general management on the industry's integrator and supplier sides. Over his career, Mark has led multi‑disciplinary teams, expanded market coverage across the western United States and Canada, and introduced scalable processes that enhance customer experience and operational efficiency.

"Leadership is action, not position."  - Donald McGannon